Art and Culture of Japan During the Allied Occupation, 1945-1952
"Shiseido Cosmetics," 1946.
Offset print, 72.5 x 52 cm.
By 1946, posters were employing hopeful images and brighter
colors to take viewers' minds off scarcities and the ordeals of queuing
for basic necessities. Shiseido began advertising again, and this poster
by Omi Tadashi (died 1959) was intended to provide a psychological lift
as well as sell beauty products. Note that his perfect skin model sports
Western dress and hairstyle.
courtesy of the Smithsonian Institution